{"id":1124,"date":"2022-06-05T16:42:18","date_gmt":"2022-06-05T14:42:18","guid":{"rendered":"https:\/\/crta.fsb.hr\/?p=1124"},"modified":"2022-06-05T16:42:18","modified_gmt":"2022-06-05T14:42:18","slug":"vizualni-identitet-crta-e-osvojio-je-priznanje-za-inovaciju-prestiznog-art-directors-cluba-new-york-adc-awards","status":"publish","type":"post","link":"https:\/\/crta-robotics.com\/de\/vizualni-identitet-crta-e-osvojio-je-priznanje-za-inovaciju-prestiznog-art-directors-cluba-new-york-adc-awards\/","title":{"rendered":"Die visuelle Identit\u00e4t von CRTA wurde vom renommierten Art Directors Club New York (ADC Awards) f\u00fcr seine Innovation gew\u00fcrdigt."},"content":{"rendered":"

Die visuelle Identit\u00e4t des CRTA Regionales Exzellenzzentrum f\u00fcr Robotertechnologie wurde mit einem Innovationspreis des renommierten Art Directors Club New York (ADC Awards) ausgezeichnet, dem \u00e4ltesten internationalen Werbe- und Designpreis. CRTA ist ein Robotiklabor der Fakult\u00e4t f\u00fcr Maschinenbau und Schiffbau der Universit\u00e4t Zagreb, dessen visuelle Identit\u00e4t mithilfe k\u00fcnstlicher Intelligenz und der Agentur Bruketa&\u017dini\u0107&Grey geschaffen wurde. Die Studierenden schrieben den Namen des Labors \u201eCRTA\u201c handschriftlich und ihre Handschrift diente als Eingabeinformation f\u00fcr die k\u00fcnstliche Intelligenz. Durch die Verarbeitung dieser Informationen entstanden zahlreiche visuelle Daten, die als Grundlage f\u00fcr die visuelle Identit\u00e4t dienten.
\u201eDie Idee, k\u00fcnstliche Intelligenz bei der Schaffung der visuellen Identit\u00e4t von CRTA einzusetzen, wurde vom ganzheitlichen Charakter des Regionales Exzellenzzentrum f\u00fcr Robotertechnologie inspiriert. CRTA m\u00f6chte ein Ort der Exzellenz im wissenschaftlichen und p\u00e4dagogischen Sinne sein, aber auch ein Ort, an dem Robotik in Synergie mit k\u00fcnstlicher Intelligenz interpretiert wird, nicht nur als Technologie oder F\u00e4higkeit, sondern auch als Kultur. Heutzutage geht die Entwicklung der k\u00fcnstlichen Intelligenz in die Richtung, die menschliche Intelligenz auf eine Weise zu erweitern, die menschliche Kreativit\u00e4t und Innovation f\u00f6rdert. K\u00fcnstliche Intelligenz ist nicht durch wissenschaftliche und kulturelle Muster belastet und kann v\u00f6llig neue Sichtweisen und L\u00f6sungen f\u00fcr das gestellte Problem bieten. So bot die k\u00fcnstliche Intelligenz im Falle der Entwicklung der visuellen Identit\u00e4t von CRTA ihre gestalterische Interpretation der entsprechenden Grapheme an, die dann von den Designern in ein v\u00f6llig neues \u201eVisual\u201c umgeformt wurden. \u201eDas ist offensichtlich eine Zusammenarbeit zwischen zwei Spezies, der menschlichen und der k\u00fcnstlichen orthogonalen Spezies, die gleich gut, aber zwangsl\u00e4ufig unterschiedlich sein wollen\u201c, sagte Prof. Ph.D. Bojan Jerbi\u0107. \u201eDiese visuelle Identit\u00e4t entstand durch die Zusammenarbeit zwischen Arten, die Zusammenarbeit von menschlicher und k\u00fcnstlicher Intelligenz und, wie es scheint, durch die erfolgreiche Integration neuer Arten in die Arbeitsumgebung\u201c, sagte Davor Bruketa, Kreativdirektor der Agentur Bruketa&\u017dini\u0107&Grey. Beim diesj\u00e4hrigen 101. Wettbewerb des Art Directors Club New York gewann die visuelle Identit\u00e4t von CRTA eine Auszeichnung f\u00fcr Innovation in der Kategorie Marken-\/Kommunikationsdesign. Bisher wurde diese visuelle Identit\u00e4t mit dem Red Dot Award ausgezeichnet, es ist das erste kroatische Grafikdesign, das f\u00fcr den Dezeen Award, den Preis der weltweit einflussreichsten Medien f\u00fcr Design und Architektur, ausgew\u00e4hlt wurde.<\/p>\n\n\n\n

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Die visuelle Identit\u00e4t des CRTA Regionales Exzellenzzentrum f\u00fcr Robotertechnologie wurde mit einem Innovationspreis des renommierten Art Directors Club New York (ADC Awards) ausgezeichnet, dem \u00e4ltesten internationalen Werbe- und Designpreis. CRTA ist ein Robotiklabor der Fakult\u00e4t f\u00fcr Maschinenbau und Schiffbau der Universit\u00e4t Zagreb, dessen visuelle Identit\u00e4t mit Hilfe k\u00fcnstlicher Intelligenz geschaffen wurde und die Agentur...
Mehr lesen<\/a><\/p>","protected":false},"author":11,"featured_media":1129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nVizualni identitet CRTA-e osvojio je priznanje za inovaciju presti\u017enog Art Directors Cluba New York (ADC Awards) - CRTA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crta-robotics.com\/de\/vizualni-identitet-crta-e-osvojio-je-priznanje-za-inovaciju-prestiznog-art-directors-cluba-new-york-adc-awards\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vizualni identitet CRTA-e osvojio je priznanje za inovaciju presti\u017enog Art Directors Cluba New York (ADC Awards) - CRTA\" \/>\n<meta property=\"og:description\" content=\"Vizualni identitet Regionalnog centra izvrsnosti za robotske tehnologije CRTA osvojio je priznanje za inovaciju presti\u017enog Art Directors Cluba New York (ADC Awards), najdugovje\u010dnije me\u0111unarodne nagrade za ogla\u0161avanje i dizajn. 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