The visual identity of CRTA has been recognized for innovation and received an award from the prestigious Art Directors Club of New York (ADC Awards)
The visual identity of the Regional Center of Excellence for Robotics Technologies (CRTA) has been recognized for innovation by the prestigious Art Directors Club of New York (ADC Awards), the longest-running international awards for advertising and design. CRTA is a robotics laboratory operating within the Faculty of Mechanical Engineering and Naval Architecture at the University of Zagreb, and its visual identity was created with the assistance of artificial intelligence and the Bruketa&Žinić&Grey agency. Students wrote the name of the laboratory, "CRTA," by hand, and their handwriting served as input data for the artificial intelligence. By processing this information, numerous visual elements were generated, forming the basis for the visual identity.
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